In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.By the mid 1980's, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast.

Inspired by the dressed-down elegance of the California lifestyle, we created a shoe that takes you from the indoors to outdoors with ease.